Kaski will be in charge of NIP’s Shinobi Studios, a set of services for sports teams interested in getting into esports. Kaski will also collaborate with the entire NIP’s management team to enable the company to attain a higher milestone.

Prior to being appointed as the Vice President of Ninjas in Pyjamas, Kaski had served as Head of Sales at an influencer marketing agency, Panc, for three years, and also worked co-Selahatin, which is a Swedish oral hygiene company whilst he was working at a Swedish startup Widespace.

Toni Kaski, the new VP of Commercial for Ninjas in Pyjamas, commented on his new appointment. He was elated to have been trusted and appointed to help drive the franchise to the next level.

“NIP is one of the biggest organizations in the world, in one of the fastest-growing industries. It feels incredibly inspiring to join, knowing that I’ll lead us to the next level”

Kaski has expressed his profound gratitude to be working with NIP, which he referred to as one of the most reputable media houses globally. He has also mentioned how he intends to intensify the company’s revenue to a new milestone in the following years.

“NIP is already an incredibly well-positioned media house, ready for rapid upscaling, and our goal is to tenfold our revenue in the next three years,” he continued.

Ninjas in Pyjamas experienced a period of expansion last year. The company announced a partnership with the owners of Victory Five, ESV5, a League of Legends team that participates in the LPL to begin operations in China. Shinobi Esports, an outfit that provides counseling and help to sports clubs interested in joining esports, was formed by NIP in 2021. Albeit, still in late 2021, NIP formed a new FIFA team with Team Gullig.

The Chief Operating Officer of Ninjas in Pyjamas, Jonas Gundersen, spoke about the opportunities that the esports industry offers. He also stated that the industry, which is both global and digital, has explored new technologies that other industries will find difficult to utilize.

“Esports sits on a unique opportunity where it’s capable of leading the charge on what defines the future of marketing activation, fan engagement, and revenue streams. It’s born both global and digital, and already integrates some of the newest technologies that other legacy industries will have difficulties with”

He also spoke highly of Kaski, highlighting the benefits he offers to an organization like NiP. One of which, he stated will help solidify the organization’s position as a modern media house and content creation studio.

“Having a profile like Toni leading the efforts on how to translate this into the traditional media landscape is a perfect fit for us. We’ll take the best of both worlds, and continue to solidify our positions as a modern media house and content creation studio. The future is bright.”

For Gundersen, having Toni on the team will be an edge to the company, being that he has a distinguished working experience.
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