The new Chief Commercial Officer will lead Shikenso Analytics�� business development unit and ensure that there is sufficient professional development among the company��s staff during his tenure with the firm.? ?Shikenso Analytics made the announcement concerning the new appointment on the company��s official Twitter account and welcomed Heina to the firm.?

?��Excited to introduce Michael Heina as our new Chief Commercial Officer,�� the tweet read.? ?

��As of October 1st, he leads the strengthening of the business development unit and is responsible for commercial operations of the company. Welcome to the Shikenso family!��? ?

?Over the past decade, Heina has built a name for himself in the esports and analytics world while holding prominent positions at two well-known data companies.? ?He was the International Sector Director for Esports and Gaming at YouGov, and he also worked for Nielsen Holdings Inc. as the Head of Esports International for the EMEA, APAC, and LATAM regions.

Shikenso��s CEO, Arwin Fallah Shirazi, described Heina as a perfect addition to the company as it looks to expand its rapidly increasing client base.?

?��In a very short time, we have managed to more than double our client base, while continuously developing and enhancing our product with innovative approaches,�� Shirazi said.?

?��Michael Heina is the perfect addition to further intensify this trend. He brings an immense amount of experience that will help us consolidate our commercial goals in the future.��?

Shikenso has enjoyed significant growth this year, securing a number of new and renewed partnerships with companies like GAIMIN Gladiators, Eintracht Spandau, EXCEL Esports, and Berlin International Gaming.? The firm has also partnered up with some major event organizers, namely PGL and BLAST.

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Shikenso will give the organization AI tracking tools so it can keep an eye on how well its partnerships are working across its broadcasting and social channels.

Benjamine Rolle, Founder and Director of Acend Club, shared his ordeal of the alliance: “Acend Club was built on being open in communication and transparent towards the community and partners.

“Partnering with Shikenso will allow us to better understand and deliver content tailored to our audience and fans. With the data and analytics opportunities this partnership will provide, we are eager to utilize the accurate reporting tools to better serve Acend fans as well as future partners.”

Recent developments at the organization include the addition of five VALORANT content creators, which will allow it to broaden its scope beyond its esports rosters.

The AI solutions provided by Shikenso Analytics measure the amount of exposure that organizations are able to deliver to brands. Acend will gather data on the progress of partnerships, which will result in a better understanding of how brands are integrated across streaming and social media channels.

Shikenso’s elaborate partnership list, which has grown remarkably in 2022, now includes Acend. Other notable additions to the list include BIG, GAIMIN Gladiators, and KOI.

Acend is an organization that has emerged rapidly as a notable participant on the European scene since its founding in 2021. The organization is primarily recognized for their triumph at VALORANT Champions 2021; however, they also have rosters competing in Halo, Rainbow Six Siege, PUBG, and Apex Legends.

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?GAIMIN Gladiators, founded in 2022 after a takeover of Team Tickles, have a number of rosters across a variety of esports titles. The franchise competes professionally in Dota 2, where its team is currently ranked seventh in the Dota Pro Circuit (DPC) standings. Aside from Dota 2, the organization also participates in Counter-Strike: Global Offensive, Rocket League, and Rainbow Six Siege.?

?The president and co-founder of GAIMIN Gladiators, Nick Cuccovillo, spoke on the partnership with Shikenso Analytics. He shared insights on the company’s need for data analytics and why Shikenso was the best fit.? ?

��Following the formation of GAIMIN Gladiators and the renaming of Team Tickles, we started to look for an organization who could provide us with data insight and analytics we required,�� Cuccovillo said.? ?

��Shikenso demonstrated they could provide both the breadth and depth in data analytics we required and we didn��t hesitate in forming a partnership with them. We look forward to creating a strong relationship and utilising the Shikenso data and analysis across our output media and within our team��s gaming preparations.��? ?

Arwin Fallah, CEO of Shikenso, spoke highly of GAIMIN Gladiators and what they have achieved in a very short time of its existence.

��The thing about esports is, that it never ceases to surprise,�� Fallah said.

��With a market as mature and saturated as the Dota scene, it is impressive when a new organization can immediately go head-to-head with the big names. GAIMIN Gladiators does exactly that, and we are excited to be able to apply our solution to their specific needs and guide them on their journey.��?

With this deal, ?Shikenso Analytics becomes GAIMIN Gladiators�� third partner company. The other two partners are the gaming platform and title sponsor Gaimin.gg and PC builder Stoneforged.? ?

In 2022, Shikenso has entered into several partnerships with esports organizations and tournament organizers. In the first half of the year, the firm secured partnerships and expanded collaborations with ReKTGlobal, PGL, BLAST Premier, and Excel Esports.?

?Shikenso’s most recent partnership before GAIMIN Gladiators was a deal with the Spanish organization KOI. The partnership offered the company access to use KOI��s AI solution to monitor the performance of the organization’s partnership portfolio.

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The partnership will see Echo Esports�� marketability enhanced by Shikenso systems. The data company will provide credible insights and evaluation tools to help the esports franchise create better brand partnership yardsticks. With Shikenso��s innovative technology, Echo Esports will garner information about its brand performance. With the right tools available, Echo will be equipped to report media valuations to its partners in a calm collected manner.

Jasmin P?tzelsberger, Head of Partnerships for Echo Esports, commented on the partnership. He stated that the partnership affords the esports organization the opportunity to perfectly monitor and showcase the impact of its brand and creative campaigns. With Shikenso Analytics’ detailed reporting, P?tzelsberger hopes that Echo Esports will be able to increase the value of its partnership and thereby expand its partnership assets.

��With Shikenso and its innovative technology we can perfectly monitor and showcase the impact of our brand and creative campaigns,�� P?tzelsberger said.

��With in-depth reports and analyses about our daily activities including our in-house events like ��Race to World First�� in World of Warcraft and our ��Blind Progression�� in Final Fantasy, we will be able to further increase the value of partnering with Echo Esports and expand our partnership assets.��

Arwin Fallah, CEO of Shikenso, shared his excitement about the partnership. He revealed that he was a huge fan of World of Warcraft and as such, ��seeing it on big stages is thrilling.�� He anticipates working with Echo Esports as he looks forward to empowering the organization with his data in the future.

��World of Warcraft has a special place in my heart and still seeing it on the big stage is thrilling,�� Fallah revealed. ��Partnering with the two-time World First winner Echo Esports lifts this feeling to a whole new level, and I��m more than excited we can put our solution to good use and empower the organization with our data in the future.��

Shikenso has over the years provided data for organizations, growing a good clientele list. The analytics company is popular for its data services to esports tournament organizers such as PGL and BLAST Premier.

The company is also known for its work with esports organizations like Mousesports. It had earlier secured a partnership with the British esports franchise EXCEL ESPORTS and the Portuguese organization, SAW. Amongst its rich clientele list is esports infrastructure company ReKTGlobal and esports agency Promod Esports.

Echo Esports, was founded by players from Method, a reputable World of Warcraft guild in 2020. The guild has positioned itself as one of the most successful in the game, with two consecutive wins in the Race to World First. The Blizzard Entertainment World of Warcraft tournament gets guilds to compete in clearing in-game raids.

While the franchise focuses majorly on World of Warcraft, it also participates in Final Fantasy XIV. Owing to its success earlier this year, Echo Esports sealed a partnership with gaming chair manufacturer Secretlab. The organization also has support from gaming mod platform CurseForge and Mythic Trap, the World of Warcraft guides and strategies website.

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