The named partners of the event include on-demand streaming platform Netflix, snack brand Doritos, Magnum Ice Cream, HP-owned hardware company OMEN, and Nordic retailer Elgiganten.

The BLAST Premier Fall Final, which is the fifth BLAST tournament to be held at the Copenhagen Royal Arena, is the second-to-last event on the esports organizer’s CS:GO schedule. The five-day event will see eight teams compete for the largest chunk of the $425,000 prize pool. The winner of the tournament will also get 4,000 BLAST Premier points and secure direct qualification to the BLAST Premier World Final, which is scheduled to be held in Abu Dhabi at the Etihad Arena in mid-December.

The five new partners will become a part of the event’s commercial portfolio, which includes the likes of Betway, Maersk, CS Money, and EPOS. Aside from the marketing promotions, which will see all five new partners host in-person activations at the event, they will be creating branded content for BLAST��s social media channels.

This is the first time BLAST has partnered with Netflix and Doritos. OMEN, on the other hand, has been in partnership with the esports tournament organizer for about four years.

The Commercial Director for BLAST Premier, Oliver Clarke, expressed his excitement about the partnerships, revealing there are “exciting plans” to integrate them into the coverage.

��We are delighted to be back home in Denmark for our penultimate event of the year and are thrilled to be partnering with five leading brands,” Clarke said.

��The show in 2021 saw us raise the bar in terms of production, entertainment and fan experience. We have some exciting plans to integrate our partners into the heart of the event for fans watching in-person and from home.��

One such plan includes ‘Light Up The Dragon Quest’, which is powered by Netflix. The winners of the quest are guaranteed to win prizes in connection to the video streaming platform’s upcoming show, ‘Copenhagen Cowboy’.

“Be on the lookout throughout Fall Final for clues to solve the Light Up The Dragon quest so that you can be in with a chance to win prizes connected to Netflix’s new show ‘Copenhagen Cowboy’ coming 5/01/23,” the esports tournament organizer wrote.

BLAST recently announced the launch of its online video streaming platform, BLAST.tv. The platform will become a “one-stop solution” for streaming events, and it will commence its coverage at the upcoming 2023 Paris Major, which is scheduled to be held in May at the Accor Arena in the French capital.

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?The headquarters will allow players to compete at the facility while also creating content for their own social media channels and that of the academy. Since its inception in 2018, the academy has gained 150,000 followers across its various social media channels.? ?

The franchise took to its official Twitter page to announce the partnership as its looks forward to creating better video content with the brand:

?”#WELCOMEOMEN?We are happy to announce that we have partnered with @OMENbyHP, HP��s premium gaming brand. Together, we will focus on creating even better video content!? ?Our new HQ features their best PCs and allows us and our talents to take our game to the next level!”

?Team Gullit will continue to maintain its position as one of the world’s largest FIFA academies in 2022. It signed a deal with MLS football club Atlanta United earlier this month to work closely with and develop the club’s squad of FIFA esports players.? ?

The deal sees OMEN strengthen its position in the esports industry. Over the past five years, the brand has consistently extended its partnership with BIG and gone on to expand its agreement with Belong Gaming Arenas.

OMEN joins Team Gullit as the seventh partner member, joining the rich list that includes high-profile brands such as Samsung Electronics, SEIKO Vision, and Robey Sportswear.??

Founder of Team Gullit, Corn�� Dubelaar described the OMEN deal as a perfectly timed partnership. He also spoke a little about the franchise headquarters, which are scheduled to be unveiled in the near future.

??”For us, the timing of the collaboration is ideal. We will be officially opening our new Team Gullit HQ soon; a unique place that meets all needs of the players and us,” Dubelaar said.?

?”OMEN desktops not only make the room look incredible, they also provide us with the power we need to take our content game to the next level from the launch of FIFA 23.”

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The franchise took to its official Twitter page to announce the extension of the ��good working relationship.�� In line with the renewed partnership, both parties will work together to promote diversity and talent development in esports.

BIG’s partnership with OMEN is now in its fifth year. The brand has sponsored the organization’s VALORANT, Trackmania, League of Legends, and CS:GO rosters over the last four years. OMEN is also the title sponsor of BIG’s academy team.

In addition to supporting the organization’s main and academy CS:GO rosters, the gaming brand will help promote the organization’s female CS:GO roster, which is currently competing in the ESL Impact tournament circuit. According to the press release, OMEN will assist BIG EQUIPA in meeting its “professional aspirations” over the next year.

BIG renewed four existing partnerships in the first half of 2022. In addition to OMEN, it has agreements with Streamcoi, a stream management platform; Volvic, a mineral water company; die Bayerische, an insurance company; and Backforce, a gaming chair manufacturer.

This is OMEN’s second partnership expansion in 2022. The brand extended its agreement with Belong Gaming Arenas, a subsidiary of the esports and gaming technology company Vindex, in June.

The CEO of BIG, Daniel Finkler, talked about the extension of the partnership, describing OMEN as an ��incredibly important pillar�� to BIG’s development.

��For more than four years, OMEN has been an incredibly important pillar as a partner for BIG, and have contributed significantly to our development,�� Finkler said. ��I am delighted that we have been able to extend and even expand our joint cooperation once again.��

He also spoke about the brand’s commitment to promoting female esports athletes, which led to the acquisition of BIG EQUIPA. The female CS:GO team is said to feature talents from Portugal and Spain.

��We were already looking for an internationally successful women��s team in the past years,�� Finkler added. ��With the BIG EQUIPA team, we were finally able to successfully conclude our search. In the future, we will increasingly support talented, female gamers to enable them to realise their dream of a professional career in esports �C OMEN will act as a partner and sponsor as an important driver of this new chapter.��

Jochen Ziegler, Director of Personal Systems Marketing DACH at HP Inc., shared the brand’s excitement about the partnership��s extension and expansion. He particularly reiterated that diversity is at the core of the brand’s ethos, welcoming the inclusion of BIG EQUIPA.

��Diversity is part of the corporate DNA at HP �C both internationally and nationally there are numerous initiatives for equal opportunities and diversity. I am all the more pleased that we now have the opportunity to combine our pioneering role in both diversity and esports sponsorship and to promote female talent together with BIG,�� Zeigler stated. ��We are confident and excited and keep our fingers crossed for BIG EQUIPA on their way to a professional career.��

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